Categories:
Games and Introspection
A few days ago, I had the opportunity to interview the owner of Kezins.com, a blog dedicated to gaming and technology news. I originally did this for a writing course that I am taking, but I felt that the content was rich enough to post on my blog. I know that it is a bit on the long side, but I hope you enjoy it regardless!
The Kezins Files: My interview with Will Snizek (WS)
By Jason Townsend-Rogers (JTR)
For those individuals who enjoy playing video games, having the opportunity to work at an association dedicated to promoting and expanding your craft, would be a match made in heaven, equivalent to completing a speed run of the original Super Mario Bros, or even conquering Ninja Gaiden on the Master Ninja difficulty level.
Will Snizek is one who had such an opportunity, as he was a news editor and marketing assistant at Ziff Davis Media, known for being the owners of Electronic Gaming Monthly magazine and its online subsidiary, 1up.com.
I recently had the chance to interview Mr. Snizek and find out his thoughts regarding his time at Ziff Davis Media. Having resigned from the company to form his own gaming and technology blog, Kezins.com, we discussed his opinions on the state of gaming journalism and how the industry could better police itself against negative influences.
(JTR): What made you decide to pursue video game journalism, and did you see yourself running kezins.com during that time?
(WS): Initially I never planned on getting into game journalism. At the time I started, I was working heavily with photography and a model friend of mine had a boyfriend who ran a small game blog. Knowing I was interested in video games, they asked me to help out and the rest is history. I never really had plans to run my own website, but blogging is certainly addictive and I don’t think I’ll ever find myself not writing in the future.
(JTR): Interesting, my next question is this: prior to kezins.com, you were the news editor and marketing assistant at Ziff Davis Media, if I am reading the site’s bio correctly. What was a typical day like serving in that capacity?
(WS): That’s correct. The typical day usually consisted of spending several hours researching topics and then I’d have to post anywhere from 5-10 articles in a working day. On the marketing end, I spent most of my efforts spreading news about the site in forums and also on social bookmarking sites like Digg.com
(WS:) I guess it varied from day to day, but I usually put anywhere from 5 hours to 12 hours of work in on any given week day.
(JTR): Interesting, do you ever miss working at Ziff Davis? What was your favorite/least favorite aspect of working there?
(WS): I do miss working there. My main reason would probably be that when Daniel and I were hired on, Gaming Today (news.filefront.com) wasn’t a very well known site and needed tons of work. So we were able to turn it into a very popular site in less than a year. So I guess I feel half responsible for the success of the site, but it’s no longer something I can control.
(WS): The things that I do not miss would be article quotas. I always felt like quotas detracted from the value of articles. I always felt quality of articles should be the way to go, but it’s simply not like that in the corporate world. They tend to see numbers only, so I definitely don’t miss the corporate aspect of things.
(JTR): What was the proverbial straw that broke the camel’s back, or in your case, the point where you finally decided to leave Ziff Davis?
(WS): The breaking point was really when my paychecks started bouncing when ZD first filed bankruptcy
(WS): I had already been thinking about leaving, because I wanted more freedom to write about a wider range of topics and I guess that event gave me my reason to finally leave. I’m typically a very loyal worker and hate to leave a job unless necessary
(WS): When it comes to writing about games, I guess I really wanted less restrictions and the ability to communicate anything I wanted
(JTR): That is very interesting; based on my experiences with reading about games and observing gaming publications, both on and offline, freedom seems to be a pretty strong word
(JTR): I mean, just recently, Konami was limiting what people could and could not say in their review of MGS4
(JTR): The game still got near-perfect scores though
(WS): Yeah, and that’s more common than people want to admit, but Konami did take it further than most companies do
(WS): I think the Konami situation is bad for gaming journalism, because readers are losing faith in the knowledge of the writers, along with losing faith in how true reviews are… or at least it raises an eyebrow.
(JTR): I agree, with your time at Ziff Davis, have you noticed any changes in the company since your departure? Also, if they wanted you back tomorrow, would you go?
(WS): I haven’t noticed too many changes. I do know people are getting paid right now lol. For the most part, you can’t really discuss inner workings with people at the company. Once you are out, you’re out of the loop. And I can be general about the stuff I knew when I was there, but still can’t give out company secrets or anything. I think if they asked me to come back, I’d probably do it but only if they allowed me to keep working on Kezins.com
(WS): I made the mistake of giving up projects in the past and then when I was back out on my own, I had to start from scratch and I really don’t want to start from scratch again. The reason for that is they have you sign a contract stating you will not do similar work for other sites
(JTR): I would like to ask you about the state of your site, but I would also like to know your opinions on the current state of video game journalism.
(JTR): If you were to assign it academic grades right now, what would you give it, and why?
(WS): Currently, we’re still in the process of trying to develop our goals and define who we are. As for video game journalism, if I assigned a grade, I’d probably say a D+, as most of what I read practically falls into the category of plagiarism. However, as things progress, I am hoping more and more sites will work harder on publishing original thoughts. At the same time, it’s not possible to always be original, but it’s very evident that most sites swipe ideas back and forth
(WS): I guess I could say the problem is that right now it’s a race to see who can get things out faster and a race to get your articles on Digg.com. There’s not a huge emphasis on quality
(JTR): These are very interesting points, it leads me to my next question; I have noticed that gamers have shunned getting their information from ‘established’ publications and have sought their news from smaller sources. I get the impression that sites such as Giantbomb.com and other smaller venues have more credibility than sites like Game spot and IGN.
(JTR): Is this a valid assessment and what do you think can explain it?
(WS): I’d have to say that the smaller sites (the good ones) are more credible and more honest. They aren’t in bed with any of the publishers and really don’t have a corporation restricting their actions at all.
(WS): The only problem is that the smaller sites don’t have the same resources; also, the difference between a regular writer on Game spot, 1Up, IGN and some of the writers on the smaller sites is very small. The smaller writers aren’t making the same paychecks, but they’re often just as knowledgeable about gaming
(JTR): My next question regards how games are being portrayed in mainstream media, what do you think video games, and the industry as a whole, can do to improve their societal image?
(WS): I don’t think we’ll ever get rid of the negative images entirely, because negativity is what sells news these days in the mainstream media; also, places like Fox News etc will always rather interview a wacko like Jack Thompson who is going to make off the wall and shocking statements than someone who has a more academic approach to things.
(WS): I really think the best way the industry can improve their image is to simply continue publishing game blogs and get the information out there. The smart people will do their research and discover what’s real and what’s media spin. Another thing I have noticed over the past few years is an increase in video game research from the academic community. I think as research continues, gaming will be seen in a more positive light
(WS): On another note, I do think the game companies need to make a stronger stand against minors getting their hands on “M” rated titles. That is a big issue now, and the only way to reverse the public image of this would be for game companies to start taking a stand against children playing the real violent and adult games.
(JTR): Speaking of companies taking a stand, what is your opinion on the actions of the ESA as of late, it seems that since Gallagher has assumed the position of president, restructuring has taken place everywhere, and not for the better.
(WS): I have always been a big fan of the ESA and I’m just hoping they are going through growing pains right now and will come out shining in the near future. However, I have always wondered if Gallagher was too politically connected for the position though. It’s also interesting how major companies are dropping out of the group lately and that certainly does not look good at all.
(JTR): If you could devise a solution to the disarray around the ESA and its constituents, what would it be?
(WS): At this point, I’m not really sure. I wish Lucas Arts and others had explained their reasons for leaving more in-depth. I don’t think I have enough information on the situation to solve it. I do think they will need either a leadership change or Gallagher needs to evolve quickly
(JTR): What do you mean by ‘Gallagher needing to evolve?’
(WS): I think he needs to find a way to fit into the situation better. It’s always been my opinion that his actions are politically motivated. It’s fairly obvious that’s he’s in bed with Microsoft and George Bush. I think he needs to evolve in his role and do what’s right for the organization and industry. Will that actually happen? I doubt it, but it’s possible
(JTR): Back into the topic of gaming journalism, where do you see it headed, and, if you could plot its course, where would you like it to go?
(WS): I’d honestly like to see the focus go away from being corporate controlled and sees writers and game journalists get the same freedoms that newspaper journalists get for example. I’d like to see an end of the 1-10 rating scale for games and less article recycling. I think more sites need to separate themselves from others.
(JTR): EGM has used an A-F system, so at least they are trying in that respect
(WS): By separate, I mean most days if you read one or two game sites, you’ve read them all because the stories are the same. I guess I just prefer giving facts and opinions to gamers and letting them decide; the 1-10 score is just outdated and really impossible to get right.
(WS): People will spend more time arguing about the number score than actually discussing the content of the game
(JTR): My last question is this: for individuals interested in getting into games journalism or the gaming industry, what advice would you give them?
(WS): The best advices I can give are for them to actively blog and participate in various community sites. For the most part, you don’t send in an application to get jobs. You get jobs writing about games through people you meet and if you get noticed. Unlike many other jobs, people will come to you with offers in this industry. An example of a community site would be what they do on Destructoid.com. If you start a community blog on there and get enough comments and followers, there’s a good chance that will get you noticed.
Be sure to check out Kezins.com after you read the interview! Also, to see the Kezins.com interview pick-up, go here!